Content about Shopping

April 2, 2014

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.

March 17, 2014

Leading online cash back shopping platform Ebates has acquired Extrabux, a free comparison-shopping website where consumers discover the best prices, find coupons and earn cash back on their online purchases.

Leading online cash back shopping platform Ebates has acquired Extrabux, a free comparison-shopping website where consumers discover the best prices, find coupons and earn cash back on their online purchases.

As a result, the two companies have a growing membership base in China and have launched Ebates.cn.

March 7, 2014

Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.

Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.

Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration compared to January 2013.

February 18, 2014

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

February 13, 2014

Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.

Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.

January 31, 2014

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions.

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions. They use search engines to get more information about a product or brand. They comparison-shop online. They visit manufacturers’ websites. They read online endorsements, reviews and recommendations.

January 14, 2014

Despite severe winter weather travails during the holiday shopping season, the National Retail Federation reported that December retail sales didn’t take the hit that many feared.

Despite severe winter weather travails during the holiday shopping season, the National Retail Federation reported that December retail sales didn’t take the hit that many feared.

In fact, taking advantage of heavy promotions and last-minute deals, shoppers were able to move the December retail sales needle up 0.4% month-to-month, excluding automobiles, gas stations and restaurants, and up 4.6% year-over-year.



January 13, 2014

This holiday season was one of the first real opportunities for retailers to flex their omnichannel muscle. A shorter-than-usual holiday season, combined with ongoing economic uncertainty, led consumers to turn to a variety of shopping channels in their search for the most efficient and cost-effective way to round out their gifting lists. Likewise, many shoppers also demonstrated a desire to return products across these various channels. But were retailers ready?

This holiday season was one of the first real opportunities for retailers to flex their omnichannel muscle. A shorter-than-usual holiday season, combined with ongoing economic uncertainty, led consumers to turn to a variety of shopping channels in their search for the most efficient and cost-effective way to round out their gifting lists. Likewise, many shoppers also demonstrated a desire to return products across these various channels. But were retailers ready?

January 8, 2014

Despite the short holiday season, December was still the biggest shopping month of the year.

Despite the short holiday season, December was still the biggest shopping month of the year.

Shopper traffic up more than one-third over November

January 3, 2014

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

December 23, 2013

Holiday shoppers who order by 10 a.m. Christmas Eve can still receive same day delivery from online luxury goods retailer Net-A-Porter in the greater New York City area.

Holiday shoppers who order by 10 a.m. Christmas Eve can still receive same day delivery from online luxury goods retailer Net-A-Porter in the greater New York City area.

The retailer was offering customers shopping from, or sending gifts to New York City, and select areas of Bergen and Westchester counties on Tuesday, December 24th, the opportunity to receive merchandise the same day as long as orders were submitted by 10 a.m.

December 23, 2013

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.

December 23, 2013

E-commerce has redefined the retail shopping experience and shaped the fate of retailers in many sectors. Grocers have been the exception thus far, but that is about to change in a major way.

E-commerce has redefined the retail shopping experience and shaped the fate of retailers in many sectors. Grocers have been the exception thus far, but that is about to change in a major way.

December 18, 2013

More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.

More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.

The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

December 17, 2013

Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.

Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.

The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.

December 16, 2013

It promises to be a mad dash to the finish for the nation’s retailers this week with half of holiday shoppers planning to wrap up their holiday shopping online and nearly one third of shoppers yet to begin spending, according to the latest survey results from the National Retail Federation.

It promises to be a mad dash to the finish for the nation’s retailers this week with half of holiday shoppers planning to wrap up their holiday shopping online and nearly one third of shoppers yet to begin spending, according to the latest survey results from the National Retail Federation.

December 11, 2013

As expected, shopper activity increased this November as holiday shopping began in earnest. Total retail store shopper traffic increased 19.9% compared to October 2013. Shopper traffic for November 2013, however, decreased by 10.2% compared to the same month last year.

As expected, shopper activity increased this November as holiday shopping began in earnest. Total retail store shopper traffic increased 19.9% compared to October 2013. Shopper traffic for November 2013, however, decreased by 10.2% compared to the same month last year.

December 10, 2013

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the fewer than 50% of consumers overall who feel the same way.

December 5, 2013

With the holiday shopping season underway and many retailers bracing for stiff competition, Kohl’s plans on keeping its doors open for more than 100 hours, from 6 a.m. Friday, Dec. 20 through 6 p.m. Christmas Eve, Tuesday, Dec. 24.

With the holiday shopping season underway and many retailers bracing for stiff competition, Kohl’s plans on keeping its doors open for more than 100 hours, from 6 a.m. Friday, Dec. 20 through 6 p.m. Christmas Eve, Tuesday, Dec. 24.

Although the strategy is familiar to retailers such as Toys “R” Us, it is a first for Kohl’s. The move comes following a comparable-store sales increase of 0.9% for the second-quarter which fell short of Wall Street estimates.

December 4, 2013

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

December 3, 2013

UPS is trying to capitalize on this year’s shorter holiday shopping season, which is six days fewer than last year’s, by touting the shipping services its UPS Store offers.

UPS is trying to capitalize on this year’s shorter holiday shopping season, which is six days fewer than last year’s, by touting the shipping services its UPS Store offers.

The UPS Store has a network of 4,300 employees at locally owned and operated centers ready to pack and ship everything from fragile glass ornaments to surfboards and golf clubs. The store also offers customers a Pack and Ship Guarantee.

Consumers who prefer packing their own gifts themselves can obviously still ship them via the UPS Store, but are asked to do the following:

December 1, 2013

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

November 25, 2013

Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

November 22, 2013

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

November 18, 2013

NPD Group has released its 2013 holiday gift predictions for the home.

NPD Group has released its 2013 holiday gift predictions for the home.

“Some items on this year’s home holiday shopping lists deliver warmth, and others make it cold; some items are functional, and some are about the fun factor,” said Debra Mednick, executive director and home industry analyst. “Either way, the hottest home categories for the 2013 holiday season are designed to conveniently deliver comfort, improve health, or bestow simple affordable pleasures.”

The research company pointed to the following leading items: