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June 13, 2014

Staples' secret weapon this Back-to-School season looks to be Katy Perry. The retailer recently aligned itself with the pop mega-star who has the potential to influence the shopping behaviors of 50 million Twitter followers and 71 million Facebook fans.

Staples' secret weapon this back-to-school season looks to be Katy Perry. The retailer recently aligned itself with the pop mega-star who has the potential to influence the shopping behavior of 50 million Twitter followers and 71 million Facebook fans.

Staples said it will be the presenting sponsor of the North American leg of Perry’s Prismatic World tour when it resumes on June 22 in Raleigh, N.C., and also donated $1 million to the DonorsChoose.org charitable organization which helps fund teachers’ and students’ classroom needs.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

January 27, 2014

Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.

November 11, 2013

H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga

H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga.

December 27, 2012

Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey.

Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey.