Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.
The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.