Content about Skippy

September 22, 2014

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

January 3, 2013

Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

AUSTIN, Minn. — Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

Hormel, known for its chili, ham and pork products, looks to balance its portfolio with the non-meat protein product. With peanut butter in a $2 billion category with a 74% household penetration, as well as the second most popular sandwich behind ham in the United States, Hormel will be in a good spot to grow its domestic and global brand presence.

January 3, 2013

Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

AUSTIN, Minn. — Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

Hormel, known for its chili, ham and pork products, looks to balance its portfolio with the non-meat protein product. With peanut butter in a $2 billion category with a 74% household penetration, as well as the second most popular sandwich behind ham in the United States, Hormel will be in a good spot to grow its domestic and global brand presence.