Content about Social information processing

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

June 16, 2014

Crowdsourced grocery delivery provider Instacart is expanding its same day and one-hour service to new markets after receiving $44 million in funding from some big name Silicon Valley investors.

Crowdsourced grocery delivery provider Instacart is expanding its same day and one-hour service to new markets after receiving $44 million in funding from some big name Silicon Valley investors.

June 16, 2014

Quill Ideas is the name of a new crowdsourcing platform the online division of Staples launched for customers and employees to share ideas in new and interesting ways.

Quill Ideas is the name of a new crowdsourcing platform the online division of Staples launched for customers and employees to share ideas in new and interesting ways.

Quill.com, acquired by Staples in 1998, is calling Quill Ideas an online-innovation community that is designed to solicit and implement ideas, review and rank them based on various protocols and then implement those that score the highest. A soft launch that began two weeks ago has already garnered more than 13,000 interactions made up of ideas, votes and comments, according to the company.

June 12, 2014

Retail industry veteran Tom Dowdy has joined Mobee as SVP of business development to drive growth following recent enhancements to the mobile crowdsourcing and retail intelligence platform.

Retail industry veteran Tom Dowdy has joined Mobee as SVP of business development to drive growth following recent enhancements to the mobile crowdsourcing and retail intelligence platform.

Dowdy is a seasoned CPG sales and marketing executive who joins Mobee from Gigwalk where he served as general manager of retail and brands. Dowdy is well known in the retail industry for founding National In-Store in 1994 and serving as CEO until the firm was sold to Omnicom in 2007.

June 4, 2014

Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

According to the company, its new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

March 14, 2014

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.

February 21, 2014

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares.

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest during four years subsequent to closing.

February 6, 2014

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual community of social commerce, and it has just named Richard Holt as VP of finance and controller.

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual community of social commerce, and it has just named Richard Holt as VP of finance and controller.

Holt has for the past two and a half years served as CFO at Agel Enterprises, which became part of CVSL last September. He previously spent five years as corporate controller for Raser Technologies in Provo, Utah. During a previous stint at Agel, he was instrumental in the early stages of that company's development.  

February 3, 2014

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

The director of the USC Annenberg Center for the Digital Future Jeffrey Coles and the research firm Bovitz conducted a survey last fall in which one third of respondents said they will be using Facebook less in five years.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

August 14, 2013

Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

February 7, 2013

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

December 4, 2012

Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

August 10, 2012

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 2, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

August 1, 2012

Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships.

PALO ALTO, Calif. — Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships. As the head of Shopkick's newest business unit, Rask is tasked with leading and further developing shopkick's relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.

August 1, 2012

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

April 19, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

March 30, 2012

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers. At the same time, the tools themselves have grown up and are now bringing real value to consumers and to the brands they love. We’re at an exciting moment of inflection, and one that smart companies are seizing with gusto. 

February 3, 2012

Social media has transformed the way brands connect with consumers, which is why anyone interested in the future of retail owes it to themselves to spend at least a few minutes combing through the registration statement Facebook filed with the Securities and Exchange Commission this week in connection with a planned public stock offering.

Social media has transformed the way brands connect with consumers, which is why anyone interested in the future of retail owes it to themselves to spend at least a few minutes combing through the registration statement Facebook filed with the Securities and Exchange Commission this week in connection with a planned public stock offering.

October 13, 2011

Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

SAN FRANCISCO — Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens has quickly become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

July 6, 2011

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans).