Content about Sport Chalet store

June 25, 2013

Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness.

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year.