Content about Sports equipment

September 10, 2014

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

July 30, 2014

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Reebok first unveiled the new retail store concept at a pilot location in New York’s 5th Ave., in 2012, and has since expanded throughout the city with locations in the Upper East Side; Paramus, N.J.; and White Plains, N.Y.

May 29, 2014

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.

May 1, 2014

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has appointed Karyn O. Barsa as an independent director of the company.

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has appointed Karyn O. Barsa as an independent director of the company.

Barsa has led numerous global premium brands and has been a member of the board of directors of Deckers Outdoor Corporation since 2008. Barsa served as the CEO at Coyuchi, from 2009-13 and has also served as the CEO of Investor's Circle and Smith & Hawken.

April 15, 2014

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports.

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports.

Under the terms of the asset purchase agreement, BPS acquired Easton Baseball/Softball for a total all-cash consideration valued at $330 million, plus a working capital adjustment and fees. BPS expects the acquisition to be accretive to adjusted earnings per share in the first year of ownership.

April 15, 2014

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports.

Bauer Performance Sports, a leading designer and manufacturer of high performance sports equipment and apparel, has completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports.

Under the terms of the asset purchase agreement, BPS acquired Easton Baseball/Softball for a total all-cash consideration valued at $330 million, plus a working capital adjustment and fees. BPS expects the acquisition to be accretive to adjusted earnings per share in the first year of ownership.

February 14, 2014

Sporting equipment and apparel manufacturer Bauer Performance Sports expanded its product offering in the baseball and softball world with the acquisition of those businesses from Easton-Bell Sports.

Sporting equipment and apparel manufacturer Bauer Performance Sports expanded its product offering in the baseball and softball world with the acquisition of those businesses from Easton-Bell Sports.

Bauer agreed to pay Easton-Bell Sports $330 million for Easton’s baseball and softball business in a deal that adds the well known Easton brand to Bauer’s existing stable of brands such as Bauer, Mission, Maverik, Cascade, Inaria and Combat.

November 6, 2013

Nike has promoted Scott LeClair, currently the brand’s VP and GM of Nike Skate and Nike Snow, to the position of VP of action sports. He will be responsible for leading the category as well as for Hurley International.

Nike has promoted Scott LeClair, currently the brand’s VP and GM of Nike Skate and Nike Snow, to the position of VP of action sports. He will be responsible for leading the category as well as for Hurley International.

He replaces Nike veteran Roger Wyett, who has decided to retire according to the company.

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

March 18, 2013

Easton-Bell Sports, a designer, developer and marketer of innovative sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands, has announced the following key executive appointments and promotions at Easton Sports:

VAN NUYS, Calif. — Easton-Bell Sports, a designer, developer and marketer of innovative sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands, has announced the following key executive appointments and promotions at Easton Sports:

March 18, 2013

Skullcandy has appointed Hoby Darling as president and CEO effective immediately.

PARK CITY, Utah — Skullcandy has appointed Hoby Darling as president and CEO effective immediately.

January 7, 2013

Former Reebok and New Balance executive Chris Cohen has been named VP of sales at Topo Athletic.

NEWTON, Mass. — Former Reebok and New Balance executive Chris Cohen has been named VP of sales at Topo Athletic.

Founded in December 2012, Topo is a brand focused on designing innovative athletic gear that amplifies the natural mechanics of the human body. In his new role, Cohen will lead North American sales and sales operations for Topo.

December 18, 2012

Nike has named Roger Wyett as its new VP of Action Sports. Wyett will oversee Nike brand’s skateboarding and snow businesses, as well as Hurley International LLC.

BEAVERTON, Ore. — Nike has named Roger Wyett as its new VP of Action Sports. Wyett will oversee Nike brand’s skateboarding and snow businesses, as well as Hurley International LLC.

Sandy Bodecker, the current VP of Action Sports at Nike, will now work on special projects involving long-term product innovation. Additionally, Jim Calhoun, CEO of Converse, will report directly to Mark Parker, president and CEO of Nike.