Content about Sports

April 4, 2014

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

March 18, 2014

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

February 19, 2014

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

November 8, 2013

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

October 22, 2013

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.  

In their new positions, Fulks will further leverage his leadership experience in product, innovation, supply chain and IT, while Stafford will oversee North America wholesale, retail marketing, global retail and global e-commerce.

August 26, 2013

M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

HACKETTSTOWN, N.J. — M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

On Monday, Sept. 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track. Following their rides, fans can have their vehicles photographed at the track.

July 15, 2013

Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

July 12, 2013

Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.

July 11, 2013

Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

June 25, 2013

Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness.

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

June 21, 2013

The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts for the Craftsman Father's Day Miniature Golf Classic.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

May 13, 2013

Bebe has named global entrepreneur Narry Singh to the company’s board of directors.

BRISBANE, Calif. — Bebe has named global entrepreneur Narry Singh to the company’s board of directors. 

Singh has been an entrepreneur, hands-on executive, adviser and deal-maker for more than 20 years, with a focus on launching and growing businesses in the digital entertainment, new media, e-commerce and software sectors. Singh was recently selected by the United Nations Foundation as one of their Top 10 “Global Entrepreneurs” and will serve as their entrepreneurship and innovation ambassador for two years.

May 1, 2013

During the Spectrum Brands second-quarter earnings call, the Madison, Wis.-based company showed interest in bringing back some offshore production.

During the Spectrum Brands second-quarter earnings call, the Madison, Wis.-based company showed interest in bringing back some offshore production. 
 
Responding to a question about the rising costs of wages and freight for overseas small appliance manufacturing, Spectrum Brands CEO David Lumley said: “We are looking at that.”
 
He added that a first opportunity might be for North America manufacturing — Mexico or the Caribbean.

April 15, 2013

Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.

PLANO, Texas – Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements. 

April 15, 2013

Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.

PLANO, Texas – Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements. 

March 4, 2013

Quiksilver has announced the appointments of Tom Hartge as global head of footwear and Kasey Mazzone as global head of supply chain.

HUNTINGTON BEACH, Calif. — Quiksilver has announced the appointments of Tom Hartge as global head of footwear and Kasey Mazzone as global head of supply chain. The additions to the team are part of a larger senior management reorganization, which includes Pierre Agnes, president of Quiksilver Europe, assuming the additional role as global head of apparel, and the company recruiting for a chief marketing officer position.

January 17, 2013

Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.

January 3, 2013

Former Disney executive Andy Mooney has been appointed as president and CEO of Quiksilver.

HUNTINGTON BEACH, Calif. — Former Disney executive Andy Mooney has been appointed as president and CEO of Quiksilver. He succeeds Quiksilver’s co-founder Bob McKnight, who has been named executive chairman. Mooney will also join the board of directors.

The changes in leadership will become effective January 11.

December 21, 2012

Leading U.K. retailer J. Sainsbury named Jean Tomlin to its board as a non-executive director, effective January 1, 2013.

Leading U.K. retailer J. Sainsbury named Jean Tomlin to its board as a non-executive director, effective January 1, 2013.

Tomlin’s appointment follows the previously announced retirement of Anna Ford from her role as non-executive director, effective December 31. In addition to her overall board contribution, Tomlin will chair the company’s corporate responsibility committee and sit on the remuneration and nomination committees.

December 13, 2012

STAMFORD, Conn. — Pitney Bowes has landed a six-year contract with the U.S. Postal Service.

In accordance with the contract, valued at up to $32 million for meters and meter supplies, Pitney Bowes will provide USPS with support and maintenance of its network of postal meters. USPS will be able to nationally standardize its meter needs using a single leading edge design. The contract also includes the provision of systems and support to meet the U.S. Joint Military Postal Command’s needs nationally and internationally.

December 10, 2012

Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.

November 30, 2012

Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

NEW YORK — Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.