Content about Sports

August 18, 2014

As Little League Baseball and Softball turns 75, the Heinz has been named the league’s official condiment and will play a role in upcoming events.

As Little League Baseball and Softball turns 75, the Heinz has been named the league’s official condiment and will play a role in upcoming events.

August 8, 2014

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
 
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.

July 7, 2014

The Running Specialty Group, an operating segment of the Finish Line, has appointed Scott Goodmon as VP, store operations. Goodmon will lead the group’s nearly 800 employees serving the running community nationwide. He will report directly to Running Specialty Group president Bill Kirkendall.

The Running Specialty Group, an operating segment of the Finish Line, has appointed Scott Goodmon as VP, store operations. Goodmon will lead the group’s nearly 800 employees serving the running community nationwide. He will report directly to Running Specialty Group president Bill Kirkendall.

July 2, 2014

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

June 26, 2014

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

The Walmart NW Arkansas Championship presented by P&G is underway at the Pinnacle Country Club and as has been the case in years past the LPGA golf tournament is accompanied by numerous charitable donations.

June 26, 2014

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

June 26, 2014

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

May 15, 2014

In a case of art imitating life, Walmart stores are featuring a pallet display of paperback books featuring a fictional cowboy who competes in the real world Professional Bull Riders organization led by a former Walmart executive.

In a case of art imitating life, Walmart stores are featuring a pallet display of paperback books featuring a fictional cowboy who competes in the real world Professional Bull Riders organization led by a former Walmart executive.

April 23, 2014

Even before Meb Keflezighi won the Boston Marathon wearing a pair of Skechers, a brand not normally associated with running, the footwear company was winning big in the marketplace.

Even before Meb Keflezighi won the Boston Marathon wearing a pair of Skechers, a brand not normally associated with running, the footwear company was winning big in the marketplace.

April 22, 2014

It may not rival the FIFA World Cup, but there’s nothing bigger than the Dr Pepper Dallas Cup when it comes to international youth soccer tournaments in the United States.

It may not rival the FIFA World Cup, but there’s nothing bigger than the Dr Pepper Dallas Cup when it comes to international youth soccer tournaments in the United States.

Now in its 35th year, the recently concluded youth tournament crowned winning teams from throughout the world who competed in eight age classifications. Other big winners at the event were eight U.S.-based community organizations who each received donations of $5,000 in sports gear on behalf of the winning teams.

April 4, 2014

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

March 18, 2014

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

February 19, 2014

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

November 8, 2013

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

October 22, 2013

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.  

In their new positions, Fulks will further leverage his leadership experience in product, innovation, supply chain and IT, while Stafford will oversee North America wholesale, retail marketing, global retail and global e-commerce.

August 26, 2013

M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

HACKETTSTOWN, N.J. — M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

On Monday, Sept. 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track. Following their rides, fans can have their vehicles photographed at the track.

July 15, 2013

Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

July 12, 2013

Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.

July 11, 2013

Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

June 25, 2013

Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness.

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

June 21, 2013

The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts for the Craftsman Father's Day Miniature Golf Classic.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

May 13, 2013

Bebe has named global entrepreneur Narry Singh to the company’s board of directors.

BRISBANE, Calif. — Bebe has named global entrepreneur Narry Singh to the company’s board of directors. 

Singh has been an entrepreneur, hands-on executive, adviser and deal-maker for more than 20 years, with a focus on launching and growing businesses in the digital entertainment, new media, e-commerce and software sectors. Singh was recently selected by the United Nations Foundation as one of their Top 10 “Global Entrepreneurs” and will serve as their entrepreneurship and innovation ambassador for two years.