Content about Store brand

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

BRADFORD, U.K. — Walmart took home an award for its private-label pet food package design at the Store Brand Decisions third annual Retailer Innovation Awards. The package label for Pure Balance was created by Parker Williams, Sun Branding Solutions’ creative design agency.

SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C. 

Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.

SAN FRANCISCO — A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

According to the study, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%) to save money on grocery bills.

LAS VEGAS — Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

“Early results have shown that Essential Everyday is performing very well at our 1,100 Supervalu-owned stores, and we believe that our independent retailers will see a positive customer response as well," stated Leon Bergmann, president of Supervalu's independent business.

GRAND RAPIDS, Mich. — Meijer announced that it has opened a new, smaller-format grocery store in the Chicago area. The 90,000 sq. ft. Meijer Marketplace store in Melrose Park, will feature national and Meijer own brand grocery items, along with a full-service pharmacy offering a variety of national and Meijer brand health and beauty products, the company reported.  

NEW YORK — Rising food prices and shrinking package sizes is a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

PLEASANTON, Calif. — Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

Open Nature includes more than 100 products made with 100% natural ingredients from natural sources. The first Open Nature items now are available in Safeway’s meat departments, with additional products to be added to the store brand throughout the year.

Current items up for grabs are priced between $3.99 and $5.99, the retailer said.

HOFFMAN ESTATES, Ill. - Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20% less, according to the company.

NEW YORK - According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when asked how market share of store brands will change in the United States by 2012, 77% of CPG executives and 90% of retail executives surveyed indicated it will increase or increase significantly.