Content about Store brand

August 8, 2014

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

August 6, 2014

Discount grocer Aldi, Costco and Walmart were recognized as the nation’s low price grocery leaders in a recent study conducted by Market Force Information.

Discount grocer Aldi, Costco and Walmart were recognized as the nation’s low price grocery leaders in a recent study conducted by Market Force Information.

It was the fourth consecutive year Aldi has received the low price distinction in the survey conducted by Market Force, a leading customer intelligence solutions firm. When asked to rank the top grocers offering low prices, the 6,200 consumers who participated in the study ranked Aldi first, Costco second and Walmart third. Aldi president Jason Hart was quick to take a victory lap.

July 2, 2014

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

May 19, 2014

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”

April 4, 2014

The Bear Creek Country Kitchens brand is now part of the B&G Foods portfolio of brands following B&G’s acquisition of the dry soup line and other brands from Specialty Brands of America.

The Bear Creek Country Kitchens brand is now part of the B&G Foods portfolio of brands following B&G’s acquisition of the dry soup line and other brands from Specialty Brands of America.

The Bear Creek brand of hearty dry soups is the largest brand in the Specialty Brands of America portfolio which also includes Spring Tree, Cary’s and MacDonald’s brand pure maple syrups, New York Flatbreads and Canoleo margarine.

March 14, 2014

Sears Hometown and Outlet Stores said fourth-quarter same-store sales declined 3.4% as two of the company’s best known brand had disappointing results.

Sears Hometown and Outlet Stores said fourth-quarter same-store sales declined 3.4% as two of the company’s best known brand had disappointing results. Sales in the fourth quarter declined 4.5% to $602.4 million due to the combination of a 3.4% same-store sales decline and an extra week in the fourth quarter the prior year, which added sales of $36.5 million. The same-store sales decline was made up of a 4% decline at the Hometown division and 1.5% decline at the outlet division.

June 7, 2013

NEW YORK — Target has set its sights on consumers who want organic, natural products, with a new organic and natural store brand called Simply Balanced, according to a report by the Associated Press.

Target told the AP that it will begin to roll out drinks and snacks like corn chips on Sunday, June 9. According to the report, the line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands.

May 9, 2013

Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

WOONSOCKET, R.I. — Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

The company is leveraging the store brand offering — which includes facial and bath tissue, paper towels, trash bags, food storage necessities, kitchen and bathroom cleaners, bulbs and extension cords — to strengthen its position among the one-stop shopping key players. 

February 21, 2013

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

January 25, 2013

Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.

MISSISSAUGA, Ontario — Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.

November 19, 2012

Walmart took home an award for its private-label pet food package design at the Store Brand Decisions third annual Retailer Innovation Awards.

BRADFORD, U.K. — Walmart took home an award for its private-label pet food package design at the Store Brand Decisions third annual Retailer Innovation Awards. The package label for Pure Balance was created by Parker Williams, Sun Branding Solutions’ creative design agency.

November 5, 2012

Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

DEERFIELD, Ill. — Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

July 18, 2012

Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C.

SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C. 

Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.

May 15, 2012

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

April 13, 2012

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

SAN FRANCISCO — A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

According to the study, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%) to save money on grocery bills.

March 28, 2012

Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brand, while providing a convenient shopping experience.

SALISBURY, N.C. — Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brands, while providing a convenient shopping experience. The company announced that it has launched the strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, the company said.

February 13, 2012

Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

LAS VEGAS — Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

“Early results have shown that Essential Everyday is performing very well at our 1,100 Supervalu-owned stores, and we believe that our independent retailers will see a positive customer response as well," stated Leon Bergmann, president of Supervalu's independent business.

September 13, 2011

Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

CINCINNATI — Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

"The sluggish economy continues to strain household budgets while increasing consumer anxiety," Dillon said. "In fact, customers tell us their expectation for the economy are more pessimistic now than at any time this year."

August 24, 2011

Meijer announced that it has opened a new, smaller-format grocery store in the Chicago area.

GRAND RAPIDS, Mich. — Meijer announced that it has opened a new, smaller-format grocery store in the Chicago area. The 90,000 sq. ft. Meijer Marketplace store in Melrose Park, will feature national and Meijer own brand grocery items, along with a full-service pharmacy offering a variety of national and Meijer brand health and beauty products, the company reported.  

August 5, 2011

NEW YORK — Consumers heading to the grocery store this summer can garner more than 35% in savings if they buy store brands, according to a pricing study conducted by the Private Label Manufacturers Association.

July 19, 2011

Rising food prices and shrinking package sizes is a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

NEW YORK — Rising food prices and shrinking package sizes is a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

June 21, 2011

Private-label sales across all three major retail channels reached new highs in 2010, according the Private Label Manufacturers Association.

NEW YORK — Private-label sales across all three major retail channels reached new highs in 2010, according the Private Label Manufacturers Association.

January 26, 2011

Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

PLEASANTON, Calif. — Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

Open Nature includes more than 100 products made with 100% natural ingredients from natural sources. The first Open Nature items now are available in Safeway’s meat departments, with additional products to be added to the store brand throughout the year.

Current items up for grabs are priced between $3.99 and $5.99, the retailer said.

January 21, 2011

It seems that private-label brands are getting a sterling reputation among shoppers.

CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.

According to new research by Mintel, consumers have taken notice of private-label companies' "better-for-you" products and attractive packaging, as 44% of grocery shoppers believe store-brand products are of better quality today than they were five years ago. What's more, 39% of respondents said they would recommend purchasing a store-brand product.