Content about Stride Rite Children's Group

November 4, 2013

Wolverine Worldwide has appointed Ira P. Hernowitz as president of the Stride Rite Children's Group.

Wolverine Worldwide has appointed Ira P. Hernowitz as president of the Stride Rite Children's Group.

Hernowitz most recently served as EVP of "R" Us Brands for Toys “R” Us, Inc. He has served in a variety of leadership roles throughout his career, and deep experience in children's products.

October 16, 2013

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

June 13, 2013

Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

LEXINGTON, Mass. — Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

The company estimates that 75% of specialty store and online transactions are associated with a rewards member.

September 7, 2011

Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection.

LEXINGTON, Mass. — Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection. 

The collection utilizes Stride Rite's branded Scientifically Tested Everyday Proven (STEP) System, which helps customers find age-appropriate footwear for their children.