Content about SymphonyIRI Group

April 17, 2013

SymphonyIRI reverts to original name in rebranding move

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

April 17, 2013

SymphonyIRI reverts to original name in rebranding move

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

February 25, 2013

SymphonyIRI Group forecasts frugal future for CPG spending

The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

CHICAGO — The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

February 25, 2013

SymphonyIRI Group forecasts frugal future for CPG spending

February 12, 2013

SymphonyIRI Group, 8th & Walton to offer insights on Walmart POS data

In light of Walmart's recent decision to share its point-of-sale (POS) data with select research companies for the first time since 2001, research company SymphonyIRI Group has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data.

CHICAGO and BENTONVILLE, Ark. — In light of Walmart's recent decision to share its point-of-sale (POS) data with select research companies for the first time since 2001, research company SymphonyIRI Group has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data. Classes began Jan. 15 and are open to all interested Walmart suppliers with approved access to multi-outlet POS data.

February 12, 2013

SymphonyIRI Group, 8th & Walton to offer insights on Walmart POS data

February 11, 2013

Study: Shoppers turn to dollar stores as payroll tax rises

Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

CHICAGO — Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

February 11, 2013

Study: Shoppers turn to dollar stores as payroll tax rises

Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

February 5, 2013

Study: New strategies needed in CPG merchandising

Consumers are better able to make informed decisions when it comes to grocery shopping, meaning new strategies are needed in order to reach them, according to a new report from SymphonyIRI Group.

CHICAGO — Consumers are better able to make informed decisions when it comes to grocery shopping, meaning new strategies are needed in order to reach them, according to a new report from SymphonyIRI Group.

February 5, 2013

Study: New strategies needed in CPG merchandising

Consumers are better able to make informed decisions when it comes to grocery shopping, meaning new strategies are needed in order to reach them, according to a new report from SymphonyIRI Group.

January 24, 2013

Consumers forsake brands for loyalty card deals

One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey.

CHICAGO — One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

January 24, 2013

Consumers forsake brands for loyalty card deals

One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey.

May 11, 2012

Here come the comps - data sharing era begins

Walmart’s view of the shopper is a whole lot clearer now that the company has resumed sharing point-of-sale data with the likes of Nielsen, SymphonyIRI Group and NPD. No wonder chief merchant Duncan Mac Naughton and consumer insights head Cindy Davis expect good things to happen.

April 30, 2012

Greater consumer confidence not loosening purse strings

Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday.

CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

February 1, 2012

SymphonyIRI breaks down the digital consumer with new analysis

SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

CHICAGO — SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

October 20, 2011

SymphonyIRI: Budget grinch will restrict most holiday budgets

As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.

CHICAGO — As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.

September 9, 2011

SymphonyIRI: Brand value, not price, key to driving loyalty

SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

July 25, 2011

Walmart, SymphonyIRI to introduce Customer Advantage platform

Just days after announcing a cooperation agreement with Nielsen, Walmart has entered a new relationship with SymphonyIRI Group, through which the two will develop a solution that supports the retailer's customer-centric initiatives.

CHICAGO — Just days after announcing a cooperation agreement with Nielsen, Walmart has entered a new relationship with SymphonyIRI Group, through which the two will develop a solution that supports the retailer's customer-centric initiatives.

March 31, 2011

Consumers continue to plan ahead before shopping

While less consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

MIAMI BEACH — While less consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

In SymphonyIRI's inaugural MarketPulse survey, the group found that 2-out-of-3 shoppers today are making shopping lists prior to visiting the store, while 56% are reading store fliers either before or at the store — statistics that are in line with trends noted in 2010.