Content about Television

April 17, 2014

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Fey's endorsement spans the entire Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.

April 1, 2014

The hit show 24 staring Kiefer Sutherland as super agent Jack Bauer will be available exclusively to subscribers of Amazon’s Prime Instant Video service.

The hit show 24 staring Kiefer Sutherland as super agent Jack Bauer will be available exclusively to subscribers of Amazon’s Prime Instant Video service.

Amazon.com has a licensing agreement with Twentieth Century Fox Television Distribution which allows its Prime Instant Video to be the exclusive online-only subscription provider for all 192 episodes of the program.

March 24, 2014

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.  

"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," said Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
 

March 5, 2014

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

Ad Age is reporting that along with starring in the commercials, Poehler will help write and direct them. The first ad, said Ad Age, features Poehler as an executive at a law firm interviewing a job candidate but getting distracted by the woman's outfit from Old Navy.

February 20, 2014

HSNi ended 2013 with record customer levels at its HSN and Cornerstone brands, which bolstered the company’s fourth-quarter results.

HSNi ended 2013 with record customer levels at its HSN and Cornerstone brands, which bolstered the company’s fourth-quarter results.

The company’s total net sales grew 4% over the prior year to $1 billion.

January 7, 2014

The CES show in Las Vegas is ground zero for big announcements and Amazon sought to make a splash of its own this week, announcing a commitment to 4K technology and arrangements with some of the biggest names in entertainment to enhance television picture quality.

The CES show in Las Vegas is ground zero for big announcements and Amazon sought to make a splash of its own this week, announcing a commitment to 4K technology and arrangements with some of the biggest names in entertainment to enhance television picture quality.

January 2, 2014

Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

Martha Stewart and Macy’s both said the terms of the settlement aren’t material to their businesses. In a separate statement, Macy's said that the settlement did not affect its outstanding claim against Penney.

November 4, 2013

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

October 4, 2013

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

September 27, 2013

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

September 25, 2013

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time.

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time. 

Target has a partnership with San Francisco-based Common Sense Media, a nonprofit group that reviews movies and television shows. The retailer said the partnership would make it easier for parents to choose the right content for their children and set up filters for violence, profanity and ratings and customize a profile for each family member.

September 19, 2013

QVC has promoted John Cowan to the position of SVP of information technology global services. Cowan, who will report to Linda Dillman, CIO, will be responsible for driving key global IT initiatives and providing leadership for QVC's European IT organization.

QVC has promoted John Cowan to the position of SVP of information technology global services. Cowan, who will report to Linda Dillman, CIO, will be responsible for driving key global IT initiatives and providing leadership for QVC's European IT organization.

September 18, 2013

Michaels has launched Cake Boss cakeware, designed by celebrity baker Bartolo "Buddy" Valastro, star of Cake Boss on TLC, and will be leveraging social media to promote the line.

Michaels has launched Cake Boss cakeware, designed by celebrity baker Bartolo "Buddy" Valastro, star of Cake Boss on TLC, and will be leveraging social media to promote the line.

Available in all U.S. Michaels stores, the cakeware line includes cookie, cake and loaf pans with grips, novelty bakeware like the signature flower cakelett pan; specialty baking utensils like a spoonula, a mechanical cookie scoop and a balloon whisk; and accessories like decorating tip sets, a fondant ribbon cutter, a letter impression set, and specialty fondant acrylic rolling pins.

September 5, 2013

Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

August 26, 2013

QVC is eyeing an increase in growth opportunities following the recent promotions of two key executives.

WEST CHESTER, Pa. — QVC is eyeing an increase in growth opportunities following the recent promotions of two key executives. 

The company has promoted Alex Miller to the position of SVP of digital commerce and Dave Caputo to the position of SVP of TV production and operations.  . 

Miller, who will continue to report to Mary Campbell, SVP of multichannel platforms, will now be responsible for the customer experience across QVC's web, mobile, tablet and social platforms.  

August 22, 2013

Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast.

WEST CHESTER, Pa. — Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast.

August 20, 2013

Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25.

PURCHASE, N.Y. — Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25. 

Pepsi will also hold a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's upcoming album, Prism, available Oct. 22. Participants who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

August 15, 2013

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

Beginning this month, Sam’s will begin offering flu shots and immunizations for diseases such as pneumonia, shingles, whooping cough, chickenpox, MMR (measles, mumps, rubella), meningitis, HPV (human papillomavirus) and hepatitis A and B.

August 7, 2013

Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.

NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

August 5, 2013

Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores.

NEW YORK — Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores. 

The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil and tomato bisque. 

July 30, 2013

Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year.

NEW YORK — Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year. 

July 25, 2013

Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.

NEW YORK — Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.  

In her new role, Kaufman will oversee Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.

July 2, 2013

Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

July 2, 2013

Belk is partnering with Project Runway’s 12th season to grow its brand. The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge.

CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

July 1, 2013

Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit.

PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit.