Content about The Customer Growth Partners

March 28, 2011

Two new prices studies out this past week show Target and Walmart are so close to one another on a basket of goods that shoppers would have a hard time discerning which company is the low-price leader.

That’s a good thing for Target, but not so much for Walmart where the company is intent on convincing shoppers it has the lowest prices. Sometimes it does and sometimes it doesn’t, as researchers at Credit Suisse and Customer Growth Partners discovered.

Two new pricing studies out this past week show Target and Walmart are so close to one another on a basket of goods that shoppers would have a hard time discerning which company is the low-price leader.