Content about Toy

December 17, 2013

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

November 26, 2013

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

November 18, 2013

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

November 12, 2013

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

October 16, 2013

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

October 15, 2013

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

September 24, 2013

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

September 12, 2013

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

July 3, 2013

For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting.

MISSISSAUGA, Ontario — For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting. 

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

May 13, 2013

Toys “R” Us has made some changes to its executive leadership. The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors.

Toys “R” Us has made some changes to its executive leadership.

The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors. Fascitelli has been a director of the board since 2005, while Ward has been a director since 2007.

According to Toys “R” Us, neither Fascitelli’s nor Ward’s resignation was brought on as a result of any disagreement with the company. 

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

January 16, 2013

According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

PORT WASHINGTON, N.Y. — According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

Based on data from the NPD Group’s Retail Tracking Service, many shoppers waited until the last two weeks of December to do their holiday toy shopping. Looking at those two weeks, dollar sales were up 18%and unit sales were up 10% when compared to the same time period in 2011.  

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

December 11, 2012

Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

December 10, 2012

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

November 28, 2012

The Canadian division of Toys "R" Us has added new distribution capacity in British Columbia to receive imports and improve shipping to local stores.

The Canadian division of Toys "R" Us has added new distribution capacity in British Columbia to receive imports and improve shipping to local stores.

The 180,000-sq.-ft. facility, located in the Vancouver suburb of Delta, is the retailer’s third Canadian distribution center. It is strategically positioned to receive goods from overseas and domestic manufacturers who can now ship directly to British Columbia for distribution to local Toys"R"Us and Babies"R"Us stores.

October 11, 2012

Toys"R"Us has come out with what it believes will be the hot toy trends for the 2012 holiday season.

WAYNE, N.J. — Toys"R"Us has come out with what it believes will be the hot toy trends for the 2012 holiday season.

October 10, 2012

Macy’s and Toys"R"Us -- likely the two retailers most associated with Christma -- have joined together for a unique retail partnership.

CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.

October 8, 2012

The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival.

NEW YORK — The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival. The third collection of the popular line of garbage-themed collectible toys is available starting this week exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/TrashPack.

October 2, 2012

Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide.

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

September 27, 2012

Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

GOODLETTSVILLE, Tenn. — Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

September 19, 2012

Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

September 14, 2012

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."