Content about Toys"R"Us Inc.

November 8, 2012
TRU, Thyme Maternity deliver a new choice in maternity fashion

Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories.

WAYNE, N.J. — Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories. The collection is available at www.Babiesrus.com and is scheduled to be featured in approximately 150 Babies"R"Us stores nationwide in the coming weeks.

October 31, 2012
Toys'R'Us comes to aid of children impacted by Sandy

The Toys"R"Us Children's Fund has pledged a $500,000 donation to Save the Children, a global humanitarian organization, to support its initial work and assessment of needs for children and families in evacuation shelters.

WAYNE, N.J. — The Toys"R"Us Children's Fund has pledged a $500,000 donation to Save the Children, a global humanitarian organization, to support its initial work and assessment of needs for children and families in evacuation shelters. These funds will also help the organization distribute much-needed items, including hygiene kits, diapers, and baby wipes.

November 1, 2011
Toys"R"Us gains majority stake in Asian operations

Toys“R”Us announced that it has entered into a joint venture with Li & Fung Retailing that would make Toys"R"Us Inc. the majority shareholder of Toys"R"Us operations in Southeast Asia and Greater China.

WAYNE, N.J. — Toys“R”Us announced that it has entered into a joint venture with Li & Fung Retailing that would make Toys"R"Us Inc. the majority shareholder of Toys"R"Us operations in Southeast Asia and Greater China. With this agreement, the existing Toys“R”Us licensed operations throughout Asia, which currently consist of more than 100 stores and offices across nine markets, will become 70% majority owned and controlled by Toys“R”Us Inc. and 30% owned by Li & Fung Retailing.

October 12, 2011
TRU wish list program to help support Make-A-Wish Foundation

Toys"R"Us announced that through Nov. 5, for every wish list created in-store or online it will donate $1 in Toys"R"Us gift card, up to $50,000 to the Make-A-Wish Foundation.

WAYNE, N.J. — Toys"R"Us announced that through Nov. 5, for every wish list created in-store or online it will donate $1 in Toys"R"Us gift card, up to $50,000 to the Make-A-Wish Foundation. In addition, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us Inc., has provided the Make-A-Wish Foundation with a $275,000 grant.

September 8, 2011
Multi-channel enhancements play out at TRU

Toys"R"Us, which continues to implement its store integration strategy, has announced that it has improved its e-commerce, mobile and in-store shopping experience.

WAYNE, N.J. — Toys"R"Us, which continues to implement its store integration strategy, has announced that it has improved its e-commerce, mobile and in-store shopping experience. 

Part of its multi-channel improvement effort, the company has enhanced its "buy online, pick up in store" program by giving shoppers the ability to designate an alternate person to pick up their order through "family and friends pick Up."  

August 23, 2011
A TRU store strategy underway

Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011.

WAYNE, N.J. — Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011. These new stores include 11 "R" Superstores and 10 Side-by-Side locations. As part of an ongoing effort to upgrade the company's portfolio of stores nationwide, the remodeling of 23 existing locations to the Side-by-Side format is also underway and will be completed by the end of the year, the company reported.

February 22, 2011
Toys "R" Us kicks off fundraising campaign for Autism Speaks

Toys "R" Us is kicking off an in-store fundraising campaign to benefit North America's largest autism science and advocacy organization.

WAYNE, N.J. -- Toys "R" Us is kicking off an in-store fundraising campaign to benefit North America's largest autism science and advocacy organization.

Now through April 30, monetary donations will be collected at all Toys "R" Us and Babies "R" Us stores and online to benefit Autism Speaks.

December 16, 2010
Toys"R"Us announces 88-hour Christmas sale

Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve. 

November 18, 2010
Babies'R'Us introduces Japanese children's book inspired lifestyle brand

Lazoo, a juvenile lifestyle brand and media property inspired by a bestselling series of children's...

November 8, 2010
Toys'R'Us unveils new mobile technology services

Toys"R"Us has announced several new advancements in its mobile technology capabilities, providing multi-channel shoppers with...

September 7, 2010
Toys'R'Us opens Halloween 'boo'tiques

Toys"R"Us announced that it has introduced Halloween "boo"tiques in stores and online to help parents...