Content about Toys"R"Us

November 17, 2014

A Toys “R” Us executive will take over the top post at Brookstone, the product development company and specialty retailer that emerged from bankruptcy this year after being bought by a group of Chinese investors.

A Toys“R”Us executive will take over the top post at Brookstone, the product development company and specialty retailer that emerged from bankruptcy this year after being bought by a group of Chinese investors.

“We were impressed by Tom's success at rejuvenating businesses and by his broad and deep achievements as a senior executive in the retail industry,” Piau Phang Foo, chairman of the board of directors, said. “He has demonstrated success at driving innovation and growth globally."

November 11, 2014

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.

October 14, 2014

Delhaize America’s new CIO is confident the company will be able to drive sales growth by leveraging technology.

Delhaize America’s new CIO is confident the company will be able to drive sales growth by leveraging technology.

Retail technology veteran Michael Laurenti was named chief information officer at Delhaize America and will assume his new responsibilities on November 17. He most recently served as CIO at the privately held 300 unit Belk Department Stores chain. Prior to Belk, he worked at Family Dollar, Linens 'N Things and Toys "R" Us. Laurenti succeeds Deb Dixson who spent four years at Delhaize America and announced her departure earlier this year.

October 10, 2014

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.

September 23, 2014

As part of its holiday strategy, Toys"R"Us plans to hire 45,000 seasonal employees at its stores and distribution centers nationwide, more than doubling the company's workforce as it continues preparing for the highly contested shopping season ahead.

As part of its holiday strategy, Toys"R"Us plans to hire 45,000 seasonal employees at its stores and distribution centers nationwide, more than doubling the company's workforce as it continues preparing for the highly contested shopping season ahead.

September 17, 2014

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

September 8, 2014

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.

August 18, 2014

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

August 4, 2014

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

July 9, 2014

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year.

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.

June 5, 2014

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.

May 6, 2014

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains. Toys “R” Us experienced a massive 350% increase in page count year-over-year due to its release of three circulars this April versus one last year. Only a short eight-page “Bike & Trike Trade-in” circular was run last year. This year, the bicycle circular ran in the last week of the month again, but the other two circulars appeared to be a response to the late Easter this year, with a focus on $5 or less basket-fillers.

March 26, 2014

Following a disappointing fourth quarter and fiscal year ended Feb. 1, Toys “R” Us hosted investors, industry analysts and the media and outlined its strategy for improving its operational performance and driving profitable growth in the future.

Following a disappointing fourth quarter and fiscal year ended Feb. 1, Toys “R” Us hosted investors, industry analysts and the media and outlined its strategy for improving its operational performance and driving profitable growth in the future.

February 24, 2014

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Meshekow will be responsible for the company's direct sales and marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

December 9, 2013

Newegg, a leading electronics-focused e-retailer in the United States, is leveraging its record-breaking Black November sales for its Marketplace Division to drive additional sales this holiday season.

Newegg, a leading electronics-focused e-retailer in the United States, is leveraging its record-breaking Black November sales for its Marketplace Division to drive additional sales this holiday season.

Newegg Marketplace reported sales of 109% year-over-year, making this the second consecutive year of triple-digit growth.

Newegg has also added Cooking.com, eBags.com, Griffin Technology, Overstock.com, Samy's Camera, Toys "R" Us and Babies "R" Us to its Marketplace this year.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

October 21, 2013

Toys"R"Us has unveiled its 2013 holiday marketing plans, including a new television campaign that positions the store as the go-to destination for toys this holiday season.

Toys"R"Us has unveiled its 2013 holiday marketing plans, including a new television campaign that positions the store as the go-to destination for toys this holiday season.

The broadcast commercial, which began airing on Sunday, Oct. 20, features a group of children who think they're going on a field trip to "Meet the Trees" and end up at Toys"R"Us instead.

September 25, 2013

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

September 12, 2013

Toys"R"Us held a special preview event at its flagship location in NYC's Time Square. Speaking about the company's competitive advantages as it gears up for the holiday shopping season as well as the company’s omnichannel offerings and investments being made in its mobile capabilities were EVP and chief merchandising officer Richard Barry, as well as SVP and chief digital officer Fred Argir, respectively.

Toys"R"Us held a special preview event at its flagship location in NYC's Time Square. Speaking about the company's competitive advantages as it gears up for the holiday shopping season as well as the company’s omnichannel offerings and investments being made in its mobile capabilities were EVP and chief merchandising officer Richard Barry, as well as SVP and chief digital officer Fred Argir, respectively.

August 21, 2013

It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing.

WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing. 

June 14, 2013

ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us.

ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us. Their circular suggests a switch in advertising strategy. Their ad blocks per page decreased 10% while ad blocks per circular increased 79.1%. Also, the total number of circular pages increased by 44.4%.

April 2, 2013

Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

SAN FRANCISCO — Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

February 13, 2013

Gerald Storch, is vacating his role as CEO of Toys"R"Us after seven years of service.

WAYNE, N.J. — Gerald Storch, is vacating his role as CEO of Toys"R"Us after seven years of service. He will retain his title of chairman of the board and will continue as CEO until a successor is found.

Storch joined Toys'R'Us in February 2006 after spending more than 10 years at Target in roles of increasing seniority. At Target, Storch helped develop the Super Target concept and grow the company's grocery business. Prior to joining Target, he was a partner at McKinsey & Company, specializing in retail and financial services.

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

January 10, 2013

Rockbridge Growth Equity has acquired Triad Retail Media, a 300 person digital retail media agency founded by former Procter & Gamble executive Greg Murtagh.

Rockbridge Growth Equity has acquired Triad Retail Media, a 300 person digital retail media agency founded by former Procter & Gamble executive Greg Murtagh.

The acquisition is expected to be transparent to Triad’s retail clients such as Walmart, Sam’s Club, eBay, Toys "R" Us and CVS, but is expected to bring to Triad new capabilities as it benefits from Rockbridge’s ownership interest in other companies.