Content about Truvia

December 12, 2012

Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.