Content about Tween

August 19, 2013

I recently had the chance to observe and talk with some tweens and teens about their smartphone use. You guessed it: it’s first and foremost about communicating with their friends and, yes, even with parents and other family members. Shopping runs a good second. Anyone targeting this particular age group must think of communication as a “use case” for smartphones.

I recently had the chance to observe and talk with some tweens and teens about their smartphone use. You guessed it: it’s first and foremost about communicating with their friends and, yes, even with parents and other family members. Shopping runs a good second. Anyone targeting this particular age group must think of communication as a “use case” for smartphones. 

January 25, 2013

Teen and tween retailer Five Below will open 60 stores this year, including its first-ever locations in Texas.

PHILADELPHIA — Teen and tween retailer Five Below will open 60 stores this year, including its first-ever locations in Texas.

The retailer said it will open four to five stores in Austin, Texas, and 10 to 12 stores in Dallas by late summer, with the potential for more than 100 stars in the Lone Star Sate stores over time.