Content about VP marketing

April 10, 2013

Kitchenware manufacturer, Rena Ware International, has announced that Benjamin J. Zylstra will succeed his father, Russell J. Zylstra , as CEO of the company.

BELLEVUE, Wash. — Kitchenware manufacturer, Rena Ware International, has announced that Benjamin J. Zylstra will succeed his father, Russell J. Zylstra , as CEO of the company.  Russ Zylstra will remain as chairman of the board of Rena Ware and will continue to be involved in defining the direction and vision of the company. 

February 27, 2013

Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing.

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

February 22, 2013

Albertsons named the division presidents who will lead the 877 stores it will acquire from Supervalu after the purchase agreement closes next month, the company said.

BOISE, Idaho — Albertsons named the division presidents who will lead the 877 stores it will acquire from Supervalu after the purchase agreement closes next month, the company said. The two companies agreed to the purchase in January.

January 9, 2013

Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

July 11, 2012

ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.

DENVER — ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.
 
In his new role, Mayer will be responsible for spearheading this objective, overseeing user experience and member engagement.

January 25, 2012

Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer ...

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

December 20, 2011

True Value has named Blake Fohl as its new VP marketing and chief customer officer. In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics.

 By Brae Canlen

True Value has named Blake Fohl as its new VP marketing and chief customer officer. In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he is responsible for a wide range of programs and initiatives, including True Value's customer loyalty program, True Value Rewards, True Value's circular program and retail customer experience metrics.

Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.

October 13, 2011

Target announced that has partnered with FishWish to help reach its goal selling only sustainable and traceable seafood in its stores by 2015.

MINNEAPOLIS — Target announced that has partnered with FishWish to help reach its goal selling only sustainable and traceable seafood in its stores by 2015. 

June 27, 2011

Technology needs to constantly evolve was the message delivered by Tim O'Brien, VP marketing for LG Mobile, during a keynote session at the 3D Entertainment Summit.

NEW YORK — Technology needs to constantly evolve was the message delivered by Tim O'Brien, VP marketing for LG Mobile, during a keynote session at the 3D Entertainment Summit. O'Brien also used the opportunity to demonstrate LG's latest smartphone, the LG Thrill 4G.

April 4, 2011

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

September 13, 2010

Heineken USA has announced the promotion of Colin Westcott-Pitt to the role of VP marketing...