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February 13, 2012

The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

PORT WASHINGTON, N.Y. — The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

After compiling 2,958 mentions, NPD revealed the top items included Lego, laptop, Nintendo Wii, toy cars, Xbox, books, video games, Nintendo DS, Barbie and iPod, while the top five product categories included toys (54%), video games (20%), consumer electronics (12%), sporting goods (5%) and books (3%).