Content about Valassis Communications

December 1, 2011

Eva Kohn of Valassis Inc. and Subriana Pierce of Supervalu were named co-chairs of the Network of Executive Women CPG Retail Diversity Forum 2012 scheduled for March 6 to 8 in Dallas.

CHICAGO — Eva Kohn of Valassis Inc. and Subriana Pierce of Supervalu were named co-chairs of the Network of Executive Women CPG Retail Diversity Forum 2012 scheduled for March 6 to 8 in Dallas. The NEW Diversity Forum, formerly the Multicultural Workforce Conference, is the consumer products and retail industry’s leading diversity and inclusion event.

July 29, 2011

Digital schmigital, FSIs continue to rule coupon world

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.

March 4, 2011

Crazy for coupons: consumers want more

Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy coupon caused shoppers to demand more coupons from consumer packaged goods companies.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.