NEW YORK — Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.
As shoppers become increasingly connected, online retailers are developing strategies to increase web conversion and loyalty.
According to the 2013 Shop.org/Forrester Research Inc. State of Retailing Online survey, 51% of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing and product detail page enhancements.
