Content about Vicki Cantrell

July 22, 2014

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

October 1, 2013

According to the National Retail Federation, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices.

According to Shop.org, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices. 

Shop.org teamed up with comScore and the Partnering Group to generate the report, released at Shop.org's Annual Summit, which found that smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17% in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.

January 14, 2013

Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.

NEW YORK — Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.

As shoppers become increasingly connected, online retailers are developing strategies to increase web conversion and loyalty.

According to the 2013 Shop.org/Forrester Research Inc. State of Retailing Online survey, 51% of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing and product detail page enhancements.

September 12, 2012

Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.