Content about WPP Group

September 19, 2013

Mindshare Technologies, a leading Voice of the Customer (VoC) technologies provider, has acquired Empathica, a leading global provider of social Customer Experience Management solutions.

Mindshare Technologies, a leading Voice of the Customer (VoC) technologies provider, has acquired Empathica, a leading global provider of social Customer Experience Management solutions. 

The acquisition establishes Mindshare as the largest VoC provider in the food services and retail industries, and will allow the company to grow aggressively in contact centers and hospitality.

The acquisition was financed in part by Sorenson Capital and Peterson Partners. Cascadia Capital served as Empathica’s financial adviser in the transaction.

May 22, 2012

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

NEW YORK — Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity. 
 

May 22, 2012

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

NEW YORK — Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity. 
 

December 20, 2010

OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

NEW YORK - OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

December 20, 2010

OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

NEW YORK - OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.