Content about Weather forecasting

August 28, 2014

An increased risk of an emerging El Nino and a continuation of warmer than normal ocean waters in the Atlantic will produce warmer and wetter conditions along the East Coast along with an elevated tropical system risk...

An increased risk of an emerging El Nino and a continuation of warmer than normal ocean waters in the Atlantic will produce warmer and wetter conditions along the East Coast along with an elevated tropical system risk. The total number of tropical systems will be reduced overall, but should a storm threaten the U.S., the East Coast would be at highest risk. Much cooler weather will be common across the Plains with increased rainfall east of the Rockies.

July 28, 2014

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined...

WTI expects August 2014 temperatures to trend similar to last year for the U.S. as a whole. Much of the East will trend warmer than last year with the Southeast also trending warmer than normal. Summer clearance promotions will see the biggest returns during the first three weeks of the retail month in the eastern half of the nation. A sharp change to colder weather at the end of the month in the North will be more favorable for back-to-school and autumn categories. Precipitation will be greater than last year across the Plains for the month overall.

June 27, 2014

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined...

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined to the West. Overall, the peak of the summer is shaping up to be very similar to 2013 but with a few major timing differences. Unlike 2013, the hotter weather in 2014 will be back-end loaded in the month just as back-to-school shopping begins, which is a negative for early fall apparel, but favorable for clearing out summer inventory.

August 23, 2013

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast.

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast. Therefore, while the nation on a year-on-year basis trends cooler, most of that will be due to a calendar shift and not a change in the weather. Conditions are expected to be similar to 2012 when the shift is removed.