Content about Web 2.0

July 29, 2014

The @WalmartLabs unit of the retailer’s Global eCommerce division has done another deal in Silicon Valley, acquiring the social shopping site Luvocracy.

The @WalmartLabs unit of the retailer’s Global eCommerce division has done another deal in Silicon Valley, acquiring the social shopping site Luvocracy.

July 23, 2014

Facebook had a good second quarter, founder and CEO Mark Zuckerberg said late Wednesday afternoon after the social media giant reported financial results for the period ended June 30.

Facebook had a good second quarter, founder and CEO Mark Zuckerberg said late Wednesday afternoon after the social media giant reported financial results for the period ended June 30.

"Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world," added Zuckerberg.

July 22, 2014

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

June 10, 2014

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

Shoppost is a free app that gathers product information and pulls it into an interactive post that can be shared via social channels in a few clicks. The app is available for free to sellers who use BigCommerce and Shopify with additional e-commerce platform support rolling out in the near future, according to the company.

June 2, 2014

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

May 27, 2014

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

May 27, 2014

Stamps.com has integrated its USPS shipping with Shopify, a leading commerce platform that allows consumers to sell online or at their retail locations.

Stamps.com has integrated its USPS shipping with Shopify, a leading commerce platform that allows consumers to sell online or at their retail locations.

May 16, 2014

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

May 12, 2014

Michaels has enhanced its online presence with the launch of its new site that enables shoppers to make online purchases from any computer, tablet or smartphone.

Michaels has enhanced its online presence with the launch of its new site that enables shoppers to make online purchases from any computer, tablet or smartphone.

The new site goes beyond the typical online shopping experience, according to the company, with project ideas and one-click shopping lists for projects all in one place. It also features "Favorite Pins" — projects and products that are trending on Pinterest from Michaels.com.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

April 18, 2014

Amazon this week announced that Hulu Plus, Crackle, and Showtime Anytime are joining VEVO in integrating their full catalogs into Fire TV’s unified voice search.

Amazon this week announced that Hulu Plus, Crackle, and Showtime Anytime are joining VEVO in integrating their full catalogs into Fire TV’s unified voice search.

April 2, 2014

In addition to building a nationwide distribution infrastructure Amazon continues to move aggressively on the content front with the latest development involving the launch of Fire TV.

In addition to building a nationwide distribution infrastructure Amazon continues to move aggressively on the content front with the latest development involving the launch of Fire TV.

March 14, 2014

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.

March 6, 2014

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

February 21, 2014

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares.

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest during four years subsequent to closing.

February 18, 2014

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

The firm analyzed the online sales data of the nation’s top 100 retailers from September through December 2013 as part of an ongoing global study assessing the business impact of top retailers social media efforts in a report called, “Social Media Effectiveness Index for Retailers”

February 7, 2014

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Now through March 28, customers can enter to win a Rachael Ray cookware set, Dyson upright vacuum, SodaStream, Keurig coffee maker, Crock Pot, Ninja kitchen system, KitchenAid stand mixer or Shark steam mop.

February 3, 2014

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

The director of the USC Annenberg Center for the Digital Future Jeffrey Coles and the research firm Bovitz conducted a survey last fall in which one third of respondents said they will be using Facebook less in five years.

January 30, 2014

The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

December 12, 2013

Amazon.com is the most popular U.S. online retail site when it comes to having Web content shared on Pinterest in the run up to Christmas 2013.

Amazon.com is the most popular U.S. online retail site when it comes to having Web content shared on Pinterest in the run up to Christmas 2013.

In a study of 10 top US retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions, respectively. According to a study conducted by digital marketing software and services specialist Searchmetrics, content from Amazon.com currently generates 16,360 pins per week, Walmart generates 5,778 pins per week and Apple generates 3,871.

December 3, 2013

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.  

Cyber Monday also capped the highest five-day online sales period on record — from Thanksgiving Day through Cyber Monday — which grew 16.5% over the same period in 2012.

November 26, 2013

Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.

Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.   

November 22, 2013

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.