Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.
Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.
