Content about Wilmar International

September 24, 2012

Kellogg Company and leading Asian agribusiness group Wilmar International have entered into a joint venture involving the manufacture, sale and distribution of Kellogg’s and Pringles brand products in China.

Kellogg Company and leading Asian agribusiness group Wilmar International have entered into a joint venture involving the manufacture, sale and distribution of Kellogg’s and Pringles brand products in China.

The firms are equal partners in the deal designed to accelerate Kellogg’s growth in a market the company expects to become the world’s largest food and beverage market within five years.