Content about Wolverine World Wide

April 8, 2014

Wolverine Worldwide, a leading marketer of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations.

Wolverine Worldwide, a leading marketer of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations.

The company is consolidating its digital commerce operations for its brand portfolio across all geographies onto the Demandware Commerce platform. The first brand to launch on Demandware is Sperry Top-Sider, which went live with eight international Web and mobile commerce sites in January.

December 12, 2013

Wolverine Worldwide has appointed Gina R. Boswell to the company's board of directors.

Wolverine Worldwide has appointed Gina R. Boswell to the company's board of directors.

Boswell is EVP, personal care, for global food, personal care and household products company Unilever. She has held numerous senior leadership positions with other leading global companies, including Avon Products, Ford Motor Company and Estée Lauder Companies.

November 1, 2013

Wolverine Worldwide has appointed Frank Annunziata as VP and general manager of Sebago. Annunziata will be responsible for further developing the brand's global growth platform of footwear, apparel and accessories, and will report to Ted Gedra, president of the company's Heritage Group.

Wolverine Worldwide has appointed Frank Annunziata as VP and general manager of Sebago. Annunziata will be responsible for further developing the brand's global growth platform of footwear, apparel and accessories, and will report to Ted Gedra, president of the company's Heritage Group.

August 22, 2013

Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand.

ROCKFORD, Mich. — Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand. 

"Gene McCarthy is a visionary leader with a passion for brands and consumers," said Blake W. Krueger, chairman, CEO, and president of Wolverine Worldwide. "Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio — I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billion-dollar-brand in our Company's history."

July 9, 2013

Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

ROCKFORD, Mich. — Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recenty acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands. 

July 3, 2013

The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

January 8, 2013

Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

ROCKFORD — Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

Capitalizing on the momentum following Wolverine’s October 2012 acquisition of the Performance & Lifestyle Group, it will migrate from four to three brand operating groups. Wolverine expects the new operating group alignment to maximize brand synergies and leverage global growth opportunities. Veteran company leaders Ted Gedra, Mark Neal and Jim Zwiers will lead the new operating groups.