Content about Wooster Street

September 6, 2012

Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

NEW YORK — Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

"We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo," said Jennifer Gosselin, senior VP and general manager of Piperlime. "

The new 4,000-sq.-ft. store is styled as a boutique and features trend vignettes, as well as in-store kiosks that provide shoppers access to piperlime.com products.

May 9, 2012

Gap Inc.'s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

SAN FRANCISCO — Gap Inc.'s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.