Content about World Cup

June 18, 2014

During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

"Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

March 18, 2014

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

February 19, 2014

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

December 10, 2012

Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.