Content about Zyrtec

June 27, 2012

Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.

Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.

Nielsen announced recipients of the awards at its annual Consumer 360 event in Hollywood, Fla., this week after analyzing more than 11,000 new products in the United States between 2008 and 2010. Of the products evaluated, only 34 met award criteria. These products comprise less than 0.5% of all new product introductions during the period.

March 7, 2011

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.