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March 24, 2014

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.  

"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," said Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
 

February 12, 2014

Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.

Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.

December 2, 2013

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

Philipps and the Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday “bleachable moments” to life through song.

November 11, 2013

Procter & Gamble Canada has announced that Emmy-nominated actress Christina Hendricks will host the fifth annual P&G Beauty & Grooming Awards Dec. 2.

Procter & Gamble Canada has announced that Emmy-nominated actress Christina Hendricks will host the fifth annual P&G Beauty & Grooming Awards Dec. 2.

Best known for her portrayal of “Joan Holloway” on AMC’s series “Mad Men,” the former model will grace the stage as P&G celebrates the best Canadian editorial and creative talent in beauty, fashion and grooming. Hendricks joins Nia Vardalos, Queen Latifah, Kim Cattrall and Rob Lowe who have served as previous hosts.

September 4, 2013

Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.

CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. 

September 3, 2013

Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.

SAN FRANCISCO — Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.

The partnership kicks off today, giving customers access to Alba's product picks, favorite trends and fall must-haves.

June 24, 2013

Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign.

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

June 18, 2013

To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

April 29, 2013

Former Walmart apparel merchant Dottie Mattison and Sephora head merchant Margarita Arriagada will be among those honored next week at the 35th annual Outstanding Mother Awards.

Former Walmart apparel merchant Dottie Mattison and Sephora head merchant Margarita Arriagada will be among those honored next week at the 35th annual Outstanding Mother Awards.

February 12, 2013

New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13.

NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.

January 24, 2013

Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer.

NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

January 21, 2013

JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

EL SEGUNDO, Calif. — JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

JustFab is headed by president and creative director Kimora Lee Simmons. FabKids was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012.

July 25, 2012

Actress Kate Hudson will serve as the face of Ann Taylor for the third consecutive season.

NEW YORK — Actress Kate Hudson will serve as the face of Ann Taylor for the third consecutive season.

"We are thrilled to continue our collaboration with Kate – someone who leads a full life and who captures the spirit of the Ann Taylor woman. She truly represents our continued commitment to celebrating women of substance and style," said Brian Lynch, brand president of the Ann Taylor division of Ann Inc.

July 11, 2012

Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

CHARLOTTE, N.C. — Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green," starring Garner, premiere.

August 10, 2011

CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

WOONSOCKET, R.I. — CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

The collection is comprised of more than 100 products within four categories — skin care, cosmetics, hair care and body — and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

February 10, 2011

Macy's has announced the launch of "Edie Rose Home," an exclusive tabletop collection designed by actress Rachel Bilson, now available at select Macy's stores nationwide and on macys.com.

NEW YORK -- Macy's has announced the launch of "Edie Rose Home," an exclusive tabletop collection designed by actress Rachel Bilson, now available at select Macy's stores nationwide and on macys.com. 

February 8, 2011

Coty has announced the launch of the new fragrance Reveal by Halle Berry.

NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

January 27, 2011

Kmart, LF USA and Latin World Entertainment Licensing announced the launch of a new lifestyle collection by renowned actress Sofia Vergara.

HOFFMAN ESTATES, Ill. -- Kmart, LF USA and Latin World Entertainment Licensing announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability, according to a press release.

The collection, which will include sportswear, dresses, handbags, jewelry, and footwear will be available at over 800 Kmart stores nationwide and Kmart.com beginning this fall.

January 26, 2011

Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

August 8, 2010

Staples announced that actress Nikki Blonsky, singer JoJo, actor Zac Levi and other celebrities joined...