SHANGHAI, China and PAWTUCKET, R.I. — Hasbro has entered into a partnership with Alpha Animation, a toy and entertainment company in China, to form a Chinese joint venture company for the co-development of toys and games.
If approved, the joint venture will focus on developing toys from Alpha's popular Blazing Teens brand. A brand from Hasbro’s global portfolio also will be selected for development. Hasbro and Alpha Animation will in turn collaborate to develop these brands for China and global markets.
