Content about chief marketing

July 22, 2014

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

July 21, 2014

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

July 17, 2014

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

July 16, 2014

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

July 1, 2014

Online consumer electronics retailer Newegg has begun offering its 25 million registered users the ability to pay for 10.5 million products using the bitcoin digital currency.

Online consumer electronics retailer Newegg has begun offering its 25 million registered users the ability to pay for 10.5 million products using the bitcoin digital currency.

The new payment capability is being offered through a relationship with BitPay, a payment service provider specializing in the bitcoin digital currency.

June 24, 2014

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

In her new position, Licursi will oversee the company’s strategic vision and the implementation of its marketing approach. Previously, Licursi has helped national brands create and execute marketing programs, and will bring that to flexreceipts, which uses a software for clients to include promotions and social media links in electronic receipts they send to customers.

June 4, 2014

CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

May 28, 2014

Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”

May 27, 2014

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

April 17, 2014

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.    

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

April 16, 2014

Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

April 14, 2014

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

February 11, 2014

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

December 26, 2013

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

December 19, 2013

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

“Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success,” said McKee. “I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee.”

December 16, 2013

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Sung will report to Seth Radwell, Guthy-Renker’s co-president and chief revenue officer, and help the company pursue 2014 growth objectives for brands such as Proactiv+, Meaningful Beauty, WEN Haircare and Sheer Cover Studio.

December 5, 2013

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

November 21, 2013

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

November 13, 2013

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

October 25, 2013

Julie Gardner, former chief marketing officer at Kohl’s, is the newest board of Cardtronics, the world’s largest retail ATM owner.

Julie Gardner, former chief marketing officer at Kohl’s, is the newest board of Cardtronics, the world’s largest retail ATM owner.

Cardtronics operates a vast network of more than 80,000 ATMs at locations throughout the United States and internationally.

Gardner spent 14 years at Kohl’s and most recently served as EVP and chief marketing officer. Prior to Kohl’s, Gardner was with the Eckerd Corp., a regional drug store chain that was eventually acquired by CVS.

September 30, 2013

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

September 19, 2013

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy.

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy. 

Macy’s can leverage iAd on iTunes radio to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

September 18, 2013

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Domeniconi previously served as chief brand officer for Elle Group. She has also held the position of VP of advertising sales, marketing and publishing at Microsoft and spent seven years at Time Inc., where she launched and published Real Simple magazine.