Content about chief marketing

April 14, 2014

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

February 11, 2014

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

December 26, 2013

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

December 19, 2013

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

“Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success,” said McKee. “I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee.”

December 16, 2013

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Sung will report to Seth Radwell, Guthy-Renker’s co-president and chief revenue officer, and help the company pursue 2014 growth objectives for brands such as Proactiv+, Meaningful Beauty, WEN Haircare and Sheer Cover Studio.

December 5, 2013

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

November 21, 2013

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

November 13, 2013

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

October 25, 2013

Julie Gardner, former chief marketing officer at Kohl’s, is the newest board of Cardtronics, the world’s largest retail ATM owner.

Julie Gardner, former chief marketing officer at Kohl’s, is the newest board of Cardtronics, the world’s largest retail ATM owner.

Cardtronics operates a vast network of more than 80,000 ATMs at locations throughout the United States and internationally.

Gardner spent 14 years at Kohl’s and most recently served as EVP and chief marketing officer. Prior to Kohl’s, Gardner was with the Eckerd Corp., a regional drug store chain that was eventually acquired by CVS.

September 30, 2013

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

September 19, 2013

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy.

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy. 

Macy’s can leverage iAd on iTunes radio to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

September 18, 2013

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Domeniconi previously served as chief brand officer for Elle Group. She has also held the position of VP of advertising sales, marketing and publishing at Microsoft and spent seven years at Time Inc., where she launched and published Real Simple magazine.

September 17, 2013

nGage Labs, a leading provider of in-location shopper engagement solutions, has appointed Michael Ricci as the company's as chief marketing officer, a newly created global post reporting to CEO Rod Ford.

nGage Labs, a leading provider of in-location shopper engagement solutions, has appointed Michael Ricci as the company's as chief marketing officer, a newly created global post reporting to CEO Rod Ford.

September 11, 2013

Traffic to specialty retailer Coldwater Creek dropped in July leading to lower-than-expected sales for the second quarter ended Aug. 3. The company is taking several steps, including bringing in a new chief marketing officer, in an attempt to turn things around.

SANDPOINT — Traffic to specialty retailer Coldwater Creek dropped in July leading to lower-than-expected sales for the second quarter ended Aug. 3. The company is taking several steps, including bringing in a new chief marketing officer, in an attempt to turn things around. 

Consolidated net sales for the quarter were $149.7 million, compared with $163.7 million in second quarter 2012. Net sales from the retail segment were $118.6 million, compared with $129.9 million in the same period last year. 

July 11, 2013

Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO. The company has also appointed Peter McGuinness as chief marketing and brand officer.

NEW BERLIN, N.Y. — Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO, effective July 29. The company has also appointed Peter McGuinness as chief marketing and brand officer, effective July 22.

The company will look to the two executive leaders to help it focus on growth strategies and capitalize on the momentum behind the brand, which reached more than $1 billion in sales since its launch in 2007.

July 10, 2013

Michael Francis left his role as Target’s chief marketing officer for presumably greener pastures at J.C. Penney.

Michael Francis left his role as Target’s chief marketing officer for presumably greener pastures at J.C. Penney. That gig proved short-lived, but Francis landed on his feet this past February as chief global brand officer at Dreamworks and he shared his thoughts on the studio, consumer products and retail in the June issue of License! Global. Click here.

April 11, 2013

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

April 8, 2013

Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America.

NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July. 

April 4, 2013

Real estate auction company AmeriBid LLC announced that John Pellow, previously chief marketing officer, has been promoted to VP.

TULSA, Okla. — Real estate auction company AmeriBid LLC announced that John Pellow, previously chief marketing officer, has been promoted to VP. 

"We are thrilled to have John's expertise and commitment to client service on the sales team at AmeriBid," comments Stan Schreyer, Chief Executive Officer. "There is no doubt that he will continue to drive success within the company and achieve significant goals in the process."

April 4, 2013

Walmart’s chief merchant and chief marketing officers are headliners at an upcoming conference organized by the Center for Retailing Excellence within the University of Arkansas’ Sam M. Walton College of business.

Walmart’s chief merchant and chief marketing officers are headliners at an upcoming conference organized by the Center for Retailing Excellence within the University of Arkansas’ Sam M. Walton College of business.

March 18, 2013

The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately.

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

March 1, 2013

Lane Bryant has opened a new 7,835 square-foot flagship store in New York City.

COLUMBUS, Ohio — Lane Bryant has opened a new 7,835 square-foot flagship store in New York City. 

February 18, 2013

Jo-Ann Fabric and Craft Stores has named Riddianne Kline SVP chief marketing and merchandising officer.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has named Riddianne Kline SVP chief marketing and merchandising officer.

In addition to retaining her current responsibilities overseeing both marketing and advertising for Jo-Ann, Kline will assume responsibility for the merchandising, product development and inventory management groups.