Content about chief marketing

December 23, 2014

Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department. 

Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.

According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.

December 19, 2014

The person behind the retro marketing campaign at RadioShack is out. 

The person behind the retro marketing campaign at RadioShack is out.

Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.

December 8, 2014

Struggling retailer RadioShack has a new hope for the holidays: Weird Al Yankovch. 

Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

"He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

November 11, 2014

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.

Dietz joins RetailNext from IBM where he led worldwide marketing for the company's SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of DemandTec by IBM, Dietz led all marketing efforts at the cloud-based analytics provider for retailers and consumer products companies. He helped grow DemandTec from an early stage through IPO in 2007, and the IBM transaction in 2012, according to RetailNext.

November 5, 2014

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

November 4, 2014

The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.

November 3, 2014

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

October 23, 2014

American’s feelings and some strange connections to footwear are revealed in a new market research DSW shared recently.

American’s feelings and some strange connections to footwear are revealed in a new market research DSW shared recently. The October survey of 1,000 adults representing the U.S. general population, explored topics such as what motivates consumers to purchase shoes, how much consumers prefer to spend on shoes, consumers' emotional attachment to shoes, and what types of shoes Americans favor overall.  The survey was conducted in celebration of National Shoe Lover Day on Saturday, October 25.

October 20, 2014

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world. 

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

October 2, 2014

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

In addition to accruing points for purchases and early access to exclusives, PowerUp Rewards Pro shoppers will be able to maximize their loyalty earnings during the month of October, the company said.

October 2, 2014

Vantiv, a leading provider of payment processing services and related technology for merchants and financial institutions, has appointed Larry Drury as its chief marketing officer. Drury will report directly to CEO Charles Drucker.

Vantiv, a leading provider of payment processing services and related technology for merchants and financial institutions, has appointed Larry Drury as its chief marketing officer. Drury will report directly to CEO Charles Drucker.

September 25, 2014

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional power brands.

September 17, 2014

PepsiCo’s top marketer and a former top Macy’s executive are the newest members of off-price retailer Burlington Stores board of directors.

PepsiCo’s top marketer and a former top Macy’s executive are the newest members of off-price retailer Burlington Stores board of directors.

The operator of more than 500 stores expanded its board to eight members with the addition of Frank Cooper III, chief marketing officer, global consumer engagement for PepsiCo’s global beverages group, and William “Mac” McNamara, former chairman and CEO of Macy’s Midwest division.

September 15, 2014

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.
 

September 9, 2014

Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

September 5, 2014

Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.

Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.

The company credits Ray with being instrumental in its growth in the past several years. The company said that Ray worked with the Living Proof team to deliver a portfolio of award-winning and game-changing products, increase the brand's awareness and leverage co-owner Jennifer Aniston in powerful marketing campaigns to drive double-digit sales growth.

August 28, 2014

La-Z-Boy has named Doug Collier as SVP of La-Z-Boy Incorporated, chief marketing officer and president, international, and has named Darrell Edwards as SVP of La-Z-Boy Incorporated and chief supply chain officer.

La-Z-Boy has named Doug Collier as SVP of La-Z-Boy Incorporated, chief marketing officer and president, international, and has named Darrell Edwards as SVP of La-Z-Boy Incorporated and chief supply chain officer.  

Collier rejoined La-Z-Boy in June 2007 after two years with Select Comfort as chief marketing officer and SVP of marketing. Prior to Select Comfort, Collier held various leadership positions at La-Z-Boy from 2002 through 2005, including VP of marketing and furniture galleries development.

August 8, 2014

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

Lyski spent the past three years as chief marketing officer at The Scotts Miracle-Gro Company where he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions. Prior to Scotts, Lyski was CMO at Nationwide Mutual Insurance Company. He has also held marketing roles at Cigna Healthcare and FedEx.

August 8, 2014

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.
 
In his new position, Morrison will oversee the company’s global communications, product strategies and marketing. He’ll be a part of the rollout of new Trace One solutions and assist in expanding the company’s global reach.
 

July 22, 2014

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

July 21, 2014

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

July 17, 2014

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

July 16, 2014

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

July 1, 2014

Online consumer electronics retailer Newegg has begun offering its 25 million registered users the ability to pay for 10.5 million products using the bitcoin digital currency.

Online consumer electronics retailer Newegg has begun offering its 25 million registered users the ability to pay for 10.5 million products using the bitcoin digital currency.

The new payment capability is being offered through a relationship with BitPay, a payment service provider specializing in the bitcoin digital currency.