Content about chief marketing

NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July. 

Walmart’s chief merchant and chief marketing officers are headliners at an upcoming conference organized by the Center for Retailing Excellence within the University of Arkansas’ Sam M. Walton College of business.

COLUMBUS, Ohio — Lane Bryant has opened a new 7,835 square-foot flagship store in New York City. 

CHICAGO and BENTONVILLE, Ark. — In light of Walmart's recent decision to share its point-of-sale (POS) data with select research companies for the first time since 2001, research company SymphonyIRI Group has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data. Classes began Jan. 15 and are open to all interested Walmart suppliers with approved access to multi-outlet POS data.

NORTHFIELD, Ill. — Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

NORTHBROOK, Ill. — Hilco Trading has named Gary Epstein as chief marketing officer for the company. Epstein will be responsible for Hilco’s overall marketing strategy and execution, branding, market research, etc. across all of the operating companies. Epstein will be taking over the role from Rick Kaye, who has held the position for more than 10 years and will remain with the organization as an EVP until January 2013.

ST. PETERSBURG, Fla. — Catalina Marketing named Michael Murray to the newly created role of chief product officer.

A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

NEW YORK — The Tommy Hilfiger Group announced that it has named Avery Baker as chief marketing officer, a newly created position, effective immediately. Baker has been with the company for 15 years, most recently in the position of EVP global communications and marketing. Baker will continue to report to Fred Gehring, CEO of The Tommy Hilfiger Group.