Content about comScore

February 12, 2014

ComScore elevated president Serge Matta to the role of CEO as the digital measurement firm reported recorded fourth quarter and full year results.

ComScore elevated president Serge Matta to the role of CEO as the digital measurement firm reported recorded fourth-quarter and full-year results.

Matta fills the position occupied by Dr. Magid Abraham who along with Gian Fulgoni co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus.

February 11, 2014

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

February 11, 2014

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

December 26, 2013

Online holiday sales from desktop computers increased a less than expected 10% after a late season surge failed to materialize, according to comScore.

Online holiday sales from desktop computers increased a less-than-expected 10% after a late season surge failed to materialize, according to comScore.

The digital measurement firm in late November predicted online sales from desktop computers would increase 14% during the November and December time frame and reach slightly more than $48.1 billion. However, as of December 26, data from the firm showed sales were up 10% to $42.8 billion for the comparable period.

December 26, 2013

Online holiday sales from desktop computers increased a less than expected 10% after a late season surge failed to materialize, according to comScore.

Online holiday sales from desktop computers increased a less-than-expected 10% after a late season surge failed to materialize, according to comScore.

The digital measurement firm in late November predicted online sales from desktop computers would increase 14% during the November and December time frame and reach slightly more than $48.1 billion. However, as of December 26, data from the firm showed sales were up 10% to $42.8 billion for the comparable period.

December 18, 2013

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever . . .

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

December 18, 2013

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever . . .

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

December 4, 2013

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

December 4, 2013

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

October 1, 2013

According to the National Retail Federation, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices.

According to Shop.org, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices. 

Shop.org teamed up with comScore and the Partnering Group to generate the report, released at Shop.org's Annual Summit, which found that smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17% in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.

August 29, 2013

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

August 29, 2013

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

August 27, 2013

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

The firm said m-commerce spending in the first half of the year totaled $10.6 billion, representing 10% of total digital commerce during that time. With the expected seasonal surge coming in the fourth quarter, m-commerce spending could surpass $25 billion for the full year, according to comScore’s estimates.

August 27, 2013

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

The firm said m-commerce spending in the first half of the year totaled $10.6 billion, representing 10% of total digital commerce during that time. With the expected seasonal surge coming in the fourth quarter, m-commerce spending could surpass $25 billion for the full year, according to comScore’s estimates.

August 12, 2013

The retail world is seeing significant shifts in consumer expectations and behaviors. Today’s online shoppers have higher expectations than ever before.

The retail world is seeing significant shifts in consumer expectations and behaviors. Today’s online shoppers have higher expectations than ever before.

July 19, 2013

Walmart.com is the only conventional retailer to rank in the monthly Top 50 Web Properties report from comScore Media Metrix, but June traffic to the retailer’s site was below year-ago levels even as e-commerce is hailed as the next growth engine.

Walmart.com is the only conventional retailer to rank in the monthly Top 50 Web Properties report from comScore Media Metrix, but June traffic to the retailer’s site was below year-ago levels even as e-commerce is hailed as the next growth engine.

July 19, 2013

Walmart.com is the only conventional retailer to rank in the monthly Top 50 Web Properties report from comScore Media Metrix, but June traffic to the retailer’s site was below year-ago levels even as e-commerce is hailed as the next growth engine.

Walmart.com is the only conventional retailer to rank in the monthly Top 50 Web Properties report from comScore Media Metrix, but June traffic to the retailer’s site was below year-ago levels even as e-commerce is hailed as the next growth engine.

May 10, 2013

E-commerce sales grew 13% year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth, according to comScore.

RESTON, Va. — E-commerce sales grew 13% year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth, according to comScore. It was also just the second quarter on record to surpass $50 billion in spending.

The survey also revealed that nearly half (48%) of time spent in the retail category occurred on mobile devices, with smartphones (34%) outpacing tablets (14%).

May 10, 2013

E-commerce sales grew 13% year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth, according to comScore.

RESTON, Va. — E-commerce sales grew 13% year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth, according to comScore. It was also just the second quarter on record to surpass $50 billion in spending.

The survey also revealed that nearly half (48%) of time spent in the retail category occurred on mobile devices, with smartphones (34%) outpacing tablets (14%).

February 8, 2013

Traffic trends at Walmart and other major retailers declined in December even though e-commerce sales set new records in the fourth quarter and throughout 2012.

Traffic trends at Walmart and other major retailers declined in December even though e-commerce sales set new records in the fourth quarter and throughout 2012.

February 8, 2013

Traffic trends at Walmart and other major retailers declined in December even though e-commerce sales set new records in the fourth quarter and throughout 2012.

Traffic trends at Walmart and other major retailers declined in December even though e-commerce sales set new records in the fourth quarter and throughout 2012.

February 7, 2013

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.

February 7, 2013

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.