Content about consumer packaging solutions

September 13, 2011

Family Dollar Stores has found itself a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales.

Winston-Salem, N.C. — Family Dollar Stores has found itself a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales. The discount retailer has engaged RockTenn, manufacturer of consumer packaging solutions and BVI Networks, a provider of real-time in-store monitoring, to open the first large format "ShopperGauge" branded retail learning lab at Family Dollar Stores.