Content about director marketing

April 4, 2013
Weis Markets names marketing director

Weis Markets announced that Gretchen Suydan has joined the company as director of marketing.

SUNBURY, Pa. — Weis Markets announced that Gretchen Suydan has joined the company as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

January 14, 2011
Talking 'smart' at NRF

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

At a session titled “In-store digital marketing at Walmart: Case studies from 2010,” LaFond introduced the smart network with a promotional video that explained the marketing strategy behind the network – namely, to focus on “Walmart moms,” which it claimed make the majority of purchasing decisions for their households.

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

October 25, 2010
P&G unites innovation with value for multipronged campaign

NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

NEW YORK -  In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.