Sales in the consumer electronics space would have been abysmal in 2011 were it not for tablet and e-readers, according to data from market researcher The NPD Group, which shows Target has an opportunity to gain share.
Target’s recent moves to deepen its relationship with Apple could be beneficial in that regard, as it was Apple that drove CE activity in 2011 and is likely to do so again in 2012. Currently, Target is not among the top five CE retailers, which NPD lists as Best Buy, Walmart, Apple and a tie between Staples and Amazon.