Content about mobile device

February 18, 2014

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

January 30, 2014

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

January 29, 2014

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

January 20, 2014

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep Mobile also comes with all the functionality of the ShopKeep POS app, including: a full suite of reports, inventory management, employee timekeeping, customer database, email receipts, and support for ticket and receipt printers.

January 20, 2014

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep Mobile also comes with all the functionality of the ShopKeep POS app, including: a full suite of reports, inventory management, employee timekeeping, customer database, email receipts, and support for ticket and receipt printers.

December 3, 2013

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.  

Cyber Monday also capped the highest five-day online sales period on record — from Thanksgiving Day through Cyber Monday — which grew 16.5% over the same period in 2012.

November 25, 2013

Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

November 12, 2013

The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

November 8, 2013

Record downloads of its app and North American revenue growth have Groupon feeling good about mobile initiatives and its ongoing evolution from a provider of daily deals via email to a full bore e-commerce marketplace.

Record downloads of its app and North American revenue growth have Groupon feeling good about mobile initiatives and its ongoing evolution from a provider of daily deals via email to a full bore e-commerce marketplace.

October 15, 2013

Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers.

Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases, and redeem their rewards points from their mobile device.

October 11, 2013

Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.

Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.

July 22, 2013

Sears may not be the first name that springs to mind when one thinks of retailers that leverage technology to reach out to digital-savvy consumers, but it's demonstrating that it can stay current with the latest digital trends.

HOFFMAN ESTATES, Ill. — Sears may not be the first name that springs to mind when one thinks of retailers that leverage technology to reach out to digital-savvy consumers, but it's demonstrating that it can stay current with the latest digital trends. 

March 22, 2013

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

May 8, 2012

More than 80% of U.S consumers more likely to become loyal customers to retailers that provide an integrated experience across channels, according to a study by Hybris, a multichannel commerce and communication software provider.

MONTREAL — More than 80% of U.S consumers more likely to become loyal customers to retailers that provide an integrated experience across channels, according to a study by Hybris, a multichannel commerce and communication software provider. In other findings, high shipping costs are the biggest deterrent to online purchases, while easy navigation and simple checkout are the biggest factors influencing purchases.

March 26, 2012

Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

BOSTON — Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

December 20, 2011

Mobile payments provide retailers an opportunity to take advantage of the newest method of payment. The Center of Retail Research recently released some interesting figures, numbers that clearly shows the growing trend of customers using mobile money.

By Jacob Thompson

Mobile payments provide retailers an opportunity to take advantage of the newest method of payment. The Center of Retail Research recently released some interesting figures, numbers that clearly shows the growing trend of customers using mobile money. It also predicted that about one out of every 10 shoppers would purchase a gift this holiday season using a mobile device. 

August 15, 2011

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

April 19, 2011

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

Chicago -- Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: deliver valuable mobile experiences or risk losing customers.

January 5, 2011

OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform

NAPERVILLE, Ill. - OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform. The 2.0 version gives users the ability to view OfficeMax's weekly ad and special offers -- all right from their mobile device.  OfficeMax also added local store hours and phone numbers to the App's GPS-enabled store locator function.

November 16, 2010

Office Depot announced its participation in Google’s local availability feature, a mobile and desktop product...

September 29, 2010

By Jeff Weidauer

Retailers must frequently discern between trends and fads in their daily business decisions. Trends are long-term changes in behavior, where fads are short-lived and fleeting in their impact. Both require an investment of time and money to make the most of, but how much of each depends on the likely return.