Content about mobile device

March 22, 2013
The future of savings thanks to Apple

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

May 8, 2012
Survey: Consumers want retailers to integrate channels

More than 80% of U.S consumers more likely to become loyal customers to retailers that provide an integrated experience across channels, according to a study by Hybris, a multichannel commerce and communication software provider.

MONTREAL — More than 80% of U.S consumers more likely to become loyal customers to retailers that provide an integrated experience across channels, according to a study by Hybris, a multichannel commerce and communication software provider. In other findings, high shipping costs are the biggest deterrent to online purchases, while easy navigation and simple checkout are the biggest factors influencing purchases.

March 26, 2012
Shoppers see innovation in mobile device use

Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

BOSTON — Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

December 20, 2011
The growing trend of mobile payments

Mobile payments provide retailers an opportunity to take advantage of the newest method of payment. The Center of Retail Research recently released some interesting figures, numbers that clearly shows the growing trend of customers using mobile money.

By Jacob Thompson

Mobile payments provide retailers an opportunity to take advantage of the newest method of payment. The Center of Retail Research recently released some interesting figures, numbers that clearly shows the growing trend of customers using mobile money. It also predicted that about one out of every 10 shoppers would purchase a gift this holiday season using a mobile device. 

August 15, 2011
New survey sheds light on QR code use

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

April 19, 2011
Study: 50% of Americans use mobile device to assist with shopping

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

Chicago -- Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: deliver valuable mobile experiences or risk losing customers.

January 5, 2011
OfficeMax upgrades smartphone app

OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform

NAPERVILLE, Ill. - OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform. The 2.0 version gives users the ability to view OfficeMax's weekly ad and special offers -- all right from their mobile device.  OfficeMax also added local store hours and phone numbers to the App's GPS-enabled store locator function.

November 16, 2010
Office Depot and Google help customers see what's in stock

Office Depot announced its participation in Google’s local availability feature, a mobile and desktop product...

September 29, 2010
Shopper marketing goes mobile

By Jeff Weidauer

Retailers must frequently discern between trends and fads in their daily business decisions. Trends are long-term changes in behavior, where fads are short-lived and fleeting in their impact. Both require an investment of time and money to make the most of, but how much of each depends on the likely return.