Content about pilot mode

April 12, 2012

While Walmart maintains its small format stores are still in pilot mode, Dollar General continues to open its 7,000-sq.-ft. units at a dizzying pace. DG recently surpassed 10,000 units and has plans for 625 new stores this year with a long term goal of doubling in size. Expanded offerings of food and consumables and sharp prices on national brands present a serious threat to customer traffic at supercenter.