Content about public relations

May 1, 2014

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Rado will guide a team of 50 professionals across marketing operations including consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

December 30, 2013

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

May 13, 2013

Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena. 

April 2, 2013

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that.

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that. It’s a strategy for individuals and organizations to thrive for the long term. Operating sustainably ensures an efficient, resilient and innovative organization that not only does less harm to people and the environment, but also does more good and makes a profit in the process. Because as many have pointed out, a business that loses money won’t be around to do anything very long.

November 8, 2012

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

September 25, 2012

Summer Infant, a juvenile products manufacturer, today has retained Sharon Merrill (www.InvestorRelations.com), a nationally recognized investor relations and corporate communications firm based in Boston, to provide strategic investor relations services.

WOONSOCKET, R.I. — Summer Infant, a juvenile products manufacturer, today has retained Sharon Merrill (www.InvestorRelations.com), a nationally recognized investor relations and corporate communications firm based in Boston, to provide strategic investor relations services.

July 26, 2012

Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

February 2, 2012

Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13.

CINCINNATI — Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13. Klein will retire from Macy's effective March 31, after 36 years with the company. 

January 12, 2012

Staples said Thursday it has appointed Kirk Saville as VP global communications, charged with overseeing Staples’ internal and corporate communications, marketing, public relations, community relations and corporate events.

FRAMINGHAM, Mass. — Staples said Thursday it has appointed Kirk Saville as VP global communications, charged with overseeing Staples’ internal and corporate communications, marketing, public relations, community relations and corporate events.

Saville, who joins Staples from The Hershey Co. where he was VP corporate communications, will report to Steve Fund, Staples senior VP global marketing. 

January 3, 2012

After a slew of online orders were cancelled in November and December when Best Buy couldn’t keep up with demand, the company issued the following statement last week:

MINNEAPOLIS — After a slew of online orders were cancelled in November and December when Best Buy couldn’t keep up with demand, the company issued the following statement last week:

“What was wrong is that there was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry,” said Susan Busch, senior director of Best Buy’s public relations. “It’s important to note that this was a rare situation based on a high volume of orders over a short period of time.”

July 28, 2011

The Food Marketing Institute on Wednesday named Heather Garlich as the association’s director of media and public relations.

ARLINGTON, Va. — The Food Marketing Institute on Wednesday named Heather Garlich as the association’s director of media and public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events, and industry relations.

July 18, 2011

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion.

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

December 13, 2010

Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season.

PROVIDENCE, R.I. - Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season. 

For the last two years, Duffy & Shanley said it has worked with Staples on its holiday marketing and public relations efforts in some capacity.

November 4, 2010

Art Van Elslander, founder and chairman of Art Van Furniture has appointed Diana Sikes as...

August 29, 2010

Meijer has launched mPerks, its first digital coupon program ......

July 11, 2010

Staples announced that it has selected Tilson Communications to lead its back-to-school public relations program...