Content about sales and marketing services

December 19, 2012

Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.

Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.

The companies said they entered into a definitive merger agreement whereby Warburg Pincus will make a majority investment of an undisclosed amount in Crossmark that allows for the management owners of the company to maintain a significant equity position and continue to actively lead the company after the transaction closes.