Content about social media tools

November 7, 2011

The ways in which the largest U.S. retail brands address the needs of their customers on Facebook and Twitter were unveiled last week in a white paper — Safeway and Sears topped charts; Costco, Kmart, Kroger and Walmart were found wanting, according to Conversocial, a software company that develops social media tools.

NEW YORK — The ways in which the largest U.S. retail brands address the needs of their customers on Facebook and Twitter were unveiled last week in a white paper — Safeway and Sears topped charts; Costco, Kmart, Kroger and Walmart were found wanting, according to Conversocial, a software company that develops social media tools.