Content about the heritage

March 21, 2014

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950’s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

March 4, 2014

Ahold USA has appointed Tom Lenkevich as president of the company’s Giant/Martin's division, effective March 4, reporting to Bhavdeep Singh, EVP operations, Ahold USA.

Ahold USA has appointed Tom Lenkevich as president of the company’s Giant/Martin's division, effective March 4, reporting to Bhavdeep Singh, EVP operations, Ahold USA.  

October 28, 2011

Toys"R"Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.